What makes it so good, you might well ask? It starts with the formula — it’s enriched with film-forming polymers and collagen to provide smudge-proof, all-day wear, as well as acacia senegal tree extract to nourish, thicken and lock each curled lash in place for an effortlessly winged look. And, of course, a mascara is only as good as its brush — this one is shaped like an hourglass to ‘unlock’ the formula and leave no lash behind, lifting and coating each and every little one, top and bottom. In just a few coats.